Consumer Products Consulting
At Armstrong Value Add Company, we approach bringing consumer products to market in a 6 step process. While the steps may seem easy, the work is hard and thorough. It begins with the product and/or service. Is this something that people want or need? The answer to this question determines if we proceed or not.
If we decide to proceed, we go through this multi step process of answering questions to determine value. Is this worth your time and investment? etc. Below are examples of questions we ask during the 6 different phases of a “Start to Finish” go to market plan.
Our 6 Step Process:
During product research phase we answer the following questions. Does the market need this product? What’s the value to the consumer based on that need? Is this a niche market or broad market product? How much can this product be produced for? How much is a consumer willing to spend?
During consumer research phase we discuss the product with the consumer. Do you feel like this is a product you need? Is this product worth the price? Will this replace a product/service you use? How do you feel this product would make your life better?
During the financial modeling phase we answer these questions. What’s the delivery cost? What is the expected return rate? From this we develop various payout models to determine the price and quantity needed to go-to-market.
During this phase we look at ways to identify and reach the consumer? Is this a brand new product or a an extension of an existing product? How will the product be sold?? Who is the competition?
During this phase we look at ways to make this product standout wherever it is sold? Does it need in-store or online support to sell? What type of support is needed?
During this phase we develop a complete marketing plan. This includes brand/product awareness, researching and implementing different marketing tactics and optimizing messaging. Goals and timelines will be set to measure effectiveness of campaigns.
- Business to Business
- Business to Customer
- OEM (Original Equipment Manufacturer)
- Automotive / transportation
- Business Consulting
- Data Mining
- General Management Consulting
- Information Enterprise Systems
- Product Development
- Management Services
- RFID Tag Systems